Spin News: Offers a Daily Dose of Antiviral News! Spin U: This sections explains how public relations and other persuasion techniques are used to influence public opinion. Dust Devils Spin doctors, front groups, secret money and public relations firms. Pseudo-Science: Magic Bullet Medicine, Bird Flu PR, the Paranormal Industrial Complex.
Americans seem more divided than ever on many issues. Learn about the factors that are fueling the flames of disharmony? Fact Outs: If you don't know the underlying facts, there's no way to detect the spin. Historical Rewinds:
Media portrayals have been incomplete. Read about history's forgotten heroes and heroines. The History Spin: Learn about how spin has evolved as a powerful political force in the last century.
Recent World News
Coverage of today's top stories that are heavily linked to others stories. Learn about any issue as much or as little as you like.
Many Americans have trouble understanding the causes of Middle Eastern wars, revolution, political strife and terrorism. Learn from easy to read
and heavily linked stories that give you the cultural and historical context you need.
Has liberty been bound as suggested in the poster by our politics? Learn about the public relations architects
that some argue have spun a web around our democracy. Making A Difference Has America fallen asleep? Leading experts and
scientists argue there are simple solutions to many of America's problems. Yet, these problems are frequently portrayed in the media as insurmountable. An
objective look at potential solutions shows that solutions to many problems are available. Links to the Most Important U.S. Issues of the Day. Corruption Links Corruption undermines and obstructs the best solutions.
Science Recent discoveries across the full range of scientific endeavors!
Pseudo-Science: Magic Bullet Medicine, Bird Flu PR, the Paranormal Industrial Complex.
Spin U: The science of public relations and marketing. How to prevent others from being affected by it.
Tech: The latest in innovative technology!
Movie/TV Movie and TV reviews with an emphasis on cultural context and spin! Web What's new and hot on the web!
Books What new, interesting and will help you to better understand our world!
Would you like to have a pair of x-ray vision glasses that can see through the spin. You've come to the right place.
Has liberty been bound as suggested in the poster by our politics? Learn about the public relations architects that some argue have spun a web around our democracy.
Lean how you can help to set our Lady Liberty free by ending the spin in politics. Editorials If your an expert on any topic. Let your voice be heard. We accept editorials on a wide range of topics!
Facts If you don't know the underlying facts, there's no way to detect the spin. But facts are not enough! Fact checking organizations
have not stemmed the tide of spin. Learn the facts and then learn how to combat the spin! Civil Dialogue How to debate and constructively discuss hot button issues.
Culture The Culture in the U.S. is rapidly changing. Learn about the historical and cultural underpinning of American diversity and how it shapes the nation. Justice Stories of love and kindness from history and current events. Civil Dialogue: How to debate and constructively discuss hot button issues.
Historical Rewinds: Media portrayals have been incomplete. Read about history's forgotten heroes and heroines. Equality Perceptions about prejudice vary widely. Let's see what the experts say. Making a Difference: It's not about the problems. It's about the solutions!
War & Peace Potential Solutions to Wars around the world. Education Science and not politics solve the problems in our educational system. Economy Why Earning a Living is becoming more difficult.
Equality Perceptions about prejudice vary widely. Let's see what the experts say. Environment Solutions to environmental issues. How the environment influences your health. Corruption Links Corruption undermines and obstructs the best solutions. Health Our health care reporting is second to none! Comprehensive coverage relating to America's Health Care System: problems and solutions. Also there are stories about how to protect your health.
Civil Dialogue How to debate and constructively discuss hot button issues. Editorials If you're an expert on any topic. Let your voice be heard. We accept editorials on a wide range of topics!
Original Articles that Use Science to Diminish Spin and Irrationality in News Stories.
Principles and Standards
News stories should be heavily linked to background stories to give the reader the opportunity to learn more about the history and public relations aspects of a story.
For this news service story development follow a model that promotes accuracy, fairness and understanding.
Our model is similar and in some cases identical to the peer review method in academia. We attempt to verify stories using multiple content experts as well as multiple sources.
Many news stories typically don't give the background information necessary to give the reader a complete understanding of the subject matter.
For example, many readers were confused about the nuclear disaster in Japan because news organizations typically only reported on
current events without informing the reader about how nuclear power plants work and explained what exactly had failed.
Updated stories provide links to in depth background information.
As a result, stories are cumulative and provide the necessary background information to fully inform the reader. The goal of our stories is that
every reader comes away with the an understanding of the topic in as much depth as they desire.
Impartial news has frequently been confused with moderate news. The truth is not necessarily found in the middle of an issue. Many times the best solution to many national problems
is an alternative approach that is not extensively discussed by the mainstream media.
Fact-checking alone is insufficient because it fails to provide a context for the remark. Fact checking needs to be coupled with insight
into the reason a person made an inaccurate statement (e.g., humor, a honest mistake, misinterpretation,
Logic and scientific rigor are required to be a part of every ??TIR?? story. Sometimes it appears that the news media sacrifices the truth
in order to make the story more interesting (e.g., see our story about the media's claim that Beautiful People more Intelligent ).
??TIR?? stories always identify the assumptions and values behind different points of view. Mistakes are acknowledged.
A news organizations standards' should be public and not private. Those standards should be enforced consistently and seldom modified.
News should be educational. News that is educational doesn't become old. News that is old can be educational.
With the founding of the science of psychology in the past century, it was inevitable that some researchers would begin to study why people change their opinions.
Sigmund's Freud's nephew (Frederick Bernays) founded the field of public relations that involves changing the public's opinion about a company or an issue relevant to corporate profits. Bernays is often referred to as the Father of Spin.
Over the past century, these techniques have been carefully studied and refined so that they have been successfully used to persuade people to buy products they may not need or to vote against their own
self-interests. However, these theories also suggest that there is a way around this problem. Most of the techniques only work if audience doesn't know them. It's
similar to a con artist's scam. If you've heard of the scam, then it's unlikely that you will be fooled by it. However, people who are unaware of the trick may succumb to it. Fortunately, there are
may very well fall for it because most scams and tactics of persuasion by their very nature are counterintuitive and deceptive. Fortunately, there is a
a limited number of techniques that need to be understood. TIR attempts to explain these techniques and incorporate them into news stories. Once a person understands the techniques, the person will not be able to be fooled by it. In a society where spin in politics,
public relations and social media marketing is at an all time high, TIR believes it's well worth our time to incorporate this information into our news stories.
In contrast, the mainstream media follows a model of audience appeal as opposed to audience education. We reject that model. We don't attempt to create
interesting news personalities, psychological appealing stories or run with stories that will appeal to our advertisers. Rather, we attempt to appeal to our audience's
need for understanding and a natural desire for people to seek the truth. We don't run with a story until it's ready. Being first is not our goal.
Being the most complete and accurate is.